The primary objective was to create branding and marketing campaign for FlyRide®, a new media-based flying theater that showcases the product, as well as an exciting and extensive film library.
The challenge was creating a new brand that encompassed the high quality and reputation of our other product offerings, as well as succinctly communicating the nature of the attraction. Previous flying theaters were branded as Flying 4D Experience® and Vertical 4D Experience®, but with the new platform the opportunity arose to start fresh. The FlyRide® name and branding were developed as a more concise and expository solution.
The branding and marketing campaign, primarily B2B, focuses on benefits the clients will gain by choosing FlyRide® as their flying theatre.
The FlyRide® logo was inspired by a pilot’s aviator badge, along with the traditional wing device invoking flight. Although developed primarily for B2B marketing, the wordmark proved so popular with a client that they adopted it, with some minor changes, as the public-facing logo for their particular attraction.
The campaign has proven to be successful in engaging the target market during a challenging period. Several new installations are underway, with openings scheduled later this year and into next year.
Creative Direction: Minos Lam
Producer: Richard Needham
Art Direction, Lead Design: Maggie Ostler
Graphic Design: Paolo Rinaldi, Jessica Johnson
Post Production Audio: Grant McAlpine
Video Content Production: Jason Buckley